If you look at the success of some of the most popular sites on the web, it seems to be a mixed verdict.
It makes money from selling ads, as well as upgraded memberships to put local listings at the top of search results.
Take away all of the dating hoopla, and Plenty Of Fish is essentially a huge online community, and like most online communities, the value comes from its size.
(Source: Wikipedia) Oh, and did I mention it’s free?
Plenty Of Fish doesn’t appear to have nearly the flashy technology or depth as, say, Match.com, but it doesn’t need to.
[ JPRS database provides information on network administration.