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Disney later invested US million on two transponders of Galaxy 1, a Hughes Communications satellite, and spent US million on programming.In 1983, Walt Disney Productions announced its launch of the family-oriented cable channel.Disney tried again in January 1983, planning a partnership with the satellite unit of Group W, though the deal never came to fruition.
In recent years, the diversity of viewers has increased with an older audience, typically teenagers, young adults and young families.
Since November 19, 2010, the channel is offered with an alternate Spanish-language audio feed, either via a separate channel as part of a Spanish-language network package sold by cable and satellite providers or via a separate audio track with the SAP option, depending on the TV provider.
It was at this time that the channel started to increase its viewership.
Around this time, the channel began to shift its target audience more toward kids, but continued to cater to families at night.
At the time of its launch, Disney Channel was a premium channel that aired for 16 hours a day, from 7 a.m.-11 p.m. Subscribers initially received a monthly program guide/magazine, though it was phased out by the time the channel began targeting itself as a commercial-free basic channel.